Gangnam Fashion: The District Powering The Smash Strike

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It truly is effortless to neglect that the ‘Gangnam’ in PSY’s viral web strike is a area, way too. Poi-Yun Wan requires a nearer search at the ‘Mayfair of Seoul’.

Except if 강남오피 have been living under a rock for the previous few months, you’re almost certainly acquainted with the frustratingly-catchy beat of PSY’s intercontinental hit, Gangnam Fashion. Like it or not, the Korean rapper’s ‘horse-galloping’ dance moves have grow to be etched into our memories.

Preposterous dancing aside, the tune has reached two instead impressive feats: it’s entered the Guinness E-book of World Documents as the most-appreciated YouTube online video ever, and it is the very first Korean monitor to attain variety one particular not just in the Uk, but in far more than 30 nations around the world around the world.

Hear to PSY’s lyrics and he’s clearly poking entertaining at Gangnam, a district in Seoul. Or far more exclusively, its residents. Exterior of South Korea though, the spot is mostly unfamiliar – so what just is all the fuss about?

Gangnam wasn’t always a location of wealth and revelry. As not too long ago as the 70s it was a spot of relative obscurity occupied by farmers, who sold their land to make way for new developments. Rapidly ahead 40 a long time and voilà, welcome to South Korea’s Beverly Hills.

Step inside Gangnam nowadays and expect to be surrounded by people dressed in branded apparel, socialites carrying designer baggage well worth an common South Korean’s month-to-month wage, chauffeurs escorting the wealthy close to city in unique vehicles, and people with so significantly bling they would glow even if there was a electrical power cut…

But it really is not just the people of Gangnam that are well suited and booted – the properties and attractions belonging to the region also engage in their portion in incorporating to the decadence linked with the neighbourhood. Apart from the remarkable Bongeun Temple, which is nicely really worth a check out, the spot is outlined by gleaming substantial-rises and brilliant lights. Those wanting to see a far more real side of Seoul will need to cross the river.

Employing a Seoul vacation information and map, it will be easy to uncover 1 of Gangnam’s most swanky locations, Teheranno Road. The regional headquarters of some of the biggest names in the business world, like Google, are primarily based in this spot. The district is also a purchasing haven for shopoholics with an enough of shops located on the streets of Apujeong to Cheongdam-Dong and in the popular COEX Mall, the greatest underground shopping centre in Asia.

Of system, Gangnam would not be with no the ‘style’ if not for the rows of designer shops beckoning punters in. Lavish boutiques line the streets of Garosugil coupled with an abundance of lavish espresso stores, because consuming espresso, especially pricey espresso, is yet another way the abundant showcase their wealth.

The streets of Gangnam are lined with stylish nightclubs. Famous DJs flock right here to entertain the younger and abundant as they celebration, or without a doubt ‘gallop’, by way of the evening. Aside from being a haven of wealth, Gangnam gets publicity from once-a-year festivals these kinds of as the Gangnam Fashion Pageant. The subway stations and close by attractions of the neighbourhood, in the meantime, highlighted in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – irrespective of regardless of whether you might be using PSY’s digs at Seoul’s wealthiest district with a pinch of salt or making an attempt to erase the embarrassing picture of the prime minister trying the ‘horsey’ dance from your mind, Gangnam’s people are probably sitting comfortably in their luxurious vehicles and sipping a cup of deluxe coffee even though soaking in all the fame and glory.

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